NewsBally Curling

Bally Curling

Kicking off the European winter season, Creative Director Rhuigi Villaseñor unveils BALLY CURLING, his first capsule for the house, following his debut collection with the Spring/Summer 2023 runway show held in Milan this September.

The sport of curling arrived in Switzerland as early as the late 19th century, brought by the Scots who have been “curling” stones across the ice since the 1700s. Like a giantgame of boules on ice, today curling is a favorite winter pastime for men and women alike and comes with its own icon — the BALLY Curling Boot — that has become a house staple since gracing the feet of the Swiss Olympic team at Cortina d’Ampezzo in 1956. The distinctive après-ski style, with its cocooning rubber sole and toe reinforced with Arctic Grip® technology, has evolved over the decades as a stylish, versatile and hard- wearing shoe for all seasons.

Reinventing the curling shoe as a part of a fully-fledged Ready-to-Wear and accessories vision, the capsule is inspired by the visual clash of Swiss alpine tradition with bothcowboy and varsity codes. In an irreverent twist, Villaseñor, an LA native, harnesses the playful spirit of the American West and applies it to the tenets of winter sports, creating a new transatlantic dialogue of decoration and materiality. Encapsulated in “Curl Curl Baby”, an irreverent short film following the curling battle of two opposing teams, the capsule’s luxurious, graphic spirit comes to life against the arresting scenery of St. Moritz, Switzerland.

From transitional options to high-season winter wares, BALLY CURLING embraces the luxuriant ambience of après-ski, with mix-and-match ensembles that fuse Westerndetailing and nostalgic mountaineering motifs with refined natural materials like cashmere, shearling and suede. In a palette ranging from earthy autumnal shades to icy pastels fit for romps in the winter sun, men’s and women’s designs comprise of a top-to-toe casual wardrobe: a new curling uniform of fine-gauge roll neck sweaters and luxe jogging pants, cashmere hoodies, sweater vests, and leg warmers.

Leave a comment

Your email address will not be published. Required fields are marked *

Palazzo Trussardi Reopening on today’s Cover of Corriere della Sera, “Liberi Tutti”. An outstanding feauture with interview to Trussardi CEO Sebastian Suhl revealing the house’s new fashion, food and culture hub at Piazza della Scala in Milan. Thanks to Maria Teresa Veneziani  and Daniela Monti    
Palazzo Trussardi Reopening out on WWD "Palazzo Trussardi Reopening as Lifestyle Hub of Fashion, Food, Culture Chief executive officer Sebastian Suhl said Trussardi is "providing Milan a unique community experience". The article include an interview to CEO Sebastian Suhl , mentioning all key aspects of the project, including a deep dive on each space of the Palazzo and the importance of creating a new lifestyle hub with respect for the past and a clear vision for the future. A special thanks to the Milan Chief Bureau Luisa Zargani      
After Japan, the RedBull group brand has opened its first flagship store in Great Britain, unveiling a capsule with Formula 1 driver Pierre Gasly. "The 2023 goal is to debut in the United States and move from 14 markets, in which we are currently present, to 20", CEO Ahmet Mercan told MFF. Cover story of MF Fashion reserved to AlphaTauri , for the store opening in London. Written by Alice Merli and courtesy of the editor in chief, Stefano Roncato, and chief news editor Chiara Bottoni.      
The interview. FinTECH Week 2022: Sebastian Suhl , CEO di Trussardi Alla Hong Kong FinTech Week, AMTD e L'Officiel presentano "Trussardi, the Future Between the Heritage and the Digital Space" una conversazione con il il CEO di Trussardi Sebastian Suhl. Sebastian Suhl's interview out on L'Officiel Global A special thanks to Giampietro Baudo and Simone Vertua      
We are glad to share here enclosed the editorial with Frette out on How to Spend It the november issue In continua trasformazione A special thanks to Nicoletta Ferrari      
We are glad to share the editorials dedicated to Frette out on Marie Claire Maison  the November issue. 1) Carnet Design Biancheria – a special thanks to Veronica Orsi 2) Colazione in camera – Styling by Nicolò Milella. A special Thanks to the EIC Csaba Dalla Zorza      
THE LYST INDEX is out! Take a look at the Fashion's Hottest Brands and Products Q3 2022 We are glad to work with LYST the new Index Q3 2022 released today sees the Italian excellence as protagonist within the ranking      
We are proud to share the ICON Magazine feature about Etienne Russo and Villa Eugénie. The interview is about Villa Eugénie founder Etienne Russo, talking about his career from the beginning to now. Creativity, passion, visions and outstanding productions are the core of the article. Etienne Russo: A VISIONARY MAN Ormai la notizia è nota. Villa Eugénie è una delle production company preferite dal mondo della moda e Etienne Russo ne è il suo padre fondatore e spirito guida. A huge Thank you to the Editor in Chief Andrea Tenerani Inteview: Mariuccia Casadio Styling: Ilario Vilnius Styling assistant: Federica Arcadio Photo: Simon171      
AC9 Fall Winter 22-23 out on Numéro Russia October Issue. Photographer: VALERIO VESCIO Styling: CARMELO CORVAIA      
Pleased to share the latest D La Repubblica with Schiaparelli Haute Couture FW 22 Look by Daniel Roseberry Styling: Jacob K Photographer: Paolo Roversi Courtesy of EIC: Emanuela Farneti      
There’s a new kid in the old part of town. Etienne Russo, the founder of the creative agency Villa Eugénie, and mastermind of some of the world’s most memorable fashion shows. ‘No Pain, No Gain. No Risk, No Champagne.’ Behind the scenes with the most behind-the-scenes man in fashion, Etienne Russo, show producer for Dries Van Noten, Dior Men, Chanel, Hermès, Givenchy, Miu Miu, Moncler and more.      
THE ES_PR FASHION WEEK STARTS WITH THE WOWNESS We are very pleased to share with you the new Issue of MFF Magazine with Schiaparelli cover story during Milan Fashion Week. The magazine feature an article of 8 pages with interview to Daniel Roseberry      
Welcome to Bally’s next chapter. On today’s MF Fashion  cover story the creative director Rhuigi Villaseñor speaks out about Bally’s new era and the brand’s debut on the catwalk of Milano Fashion Week